Mittal Electronics was the pre-eminent name in juicer-mixer-grinders for the commercial and HORECA segment, marketing robust and technologically advanced products under the ‘SUJATA’ brand. In 2014, they decided to launch a slew of products meant for homes and homemakers. Top Story partnered them in repositioning the brand from being a totally ‘B to B’ entity to a consumer facing one. In this endeavour many marketing & communication initiatives were undertaken including a revamp of the brand indentity, refreshing of the internal and external communication, retail level communication, etc.. Top Story also conceptualized and executed the first television commercial and print campaign for brand Sujata. Finally the digital footprint for Sujata was also laid down by Top Story including the designing of their web-site.
