Hidesign

An exciting coming together of creative forces this season—anchored by Beverly, whose strength as a creative planner and writer defined the soul of the campaign. Collaborating with Vrushali and directing from the UK, she helped shape a clear, cohesive vision. They brought in long-time collaborator, photographer Michael Doran, whose South Africa studio became the canvas for the shoot. After intense cross-continental coordination—calls across time zones and Vrushali’s week in Joburg—the effort culminated in a campaign marked by its evocative “sound of silence,” a signature of both the team and Hidesign.

Previous Campaign

An earlier collaboration saw Beverly Bathija, whose sharp creative planning and strategic thinking anchored the campaign, come together with celebrated French photographer Dinh Thi Tien. Partnering with Top Story, the team crafted a striking campaign for Pondicherry-based Hidesign.

Shot in Mumbai, it was a seamless international effort—months of cross-border coordination culminating in work that proved well worth the journey.

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