Grand World - Eldercare

When a group of well-meaning gentlemen from the health-care industry with global experience decided to start an elder care service in India, we were approached to take on the responsibility of coming up with a suitable name and designing of the brand identity. It was an interesting exercise since we worked closely with the team from scratch to finish and experimented with hundreds of names over innumerable Google hangout sessions and finally came up with a simple name that would strike a chord with golden agers. With a promise of providing a dignified environment for grandmas and grandpas, 'Grand World' a beautiful, peaceful and a joyful place came into existence. The visual identity designed indicates the rejuvenation part of the story and extends beautifully into merchandise and other stuff that would be in use at the facility.