Fedora
A respected edible oil manufacturer in the country wanted a fresh take in the category for their to be launched premium olive oil brand Fedora.
First step was to give a new shape to the bottle and then the surface graphics. We decided to base the look and feel on the vibrant energy of Spain, which is the origin of our actual product. Logo and the surface graphics were developed to resonate that raw energy.
Here’s the journey from scratch to finish.
LT Foods - 817
Not everyone gets an opportunity to work on a legendary brand such as 817-Elephant. Interestingly, it was the 817th Indian brand to be registered way back in 1920 and since has come a long way where today it is the Basmati of preference across the world. Be it the Middle-East, U.S, North America, Europe or Australia.
When LT foods the makers of Dawat basmati rice decided to revamp their classic brand they entrusted the project to us.
The trick was to revamp the look and feel of the historic logo without loosing the rawness that radiated the pure, good old times. The packaging too was conceptualised to retain the retro-coolness.
EYE-Q
An eye hospital chain that was going to cater to both urban and rural area clientele in the country had to have a symbol that directly relates to their core area of expertise. Hence a fashionably minimalistic graphic of an eye designed to cut across target-groups was an obvious choice for the logo.
Sarv
Brand identity designed for a company with its core focus on providing high quality end user Medicare products with cutting-edge technology.
The form encompassing two arrows revolving in a systematic motion connoting precision movement fused seamlessly with letters A & V creating a unique visual identity.
Mandala
A corporate law firm with an unusual name had to have a partner like us to design a trendy, offbeat brand identity.
The name emanated strong vibes of higher, deeper and enlightening thoughts, hence the brand identity carried forward that spirit. It made logical sense too as the law firm run by two top professional focused on helping corporates understand their rights, responsibilities and obligations.
We drew inspiration from the Celtic mandala forms that are used to focus energy and raise consciousness to a higher state of awareness.
Worxport
Enthusiastic and energetic bunch of HR professionals with over two decades of experience in the business with top MNCs entrusted us with the responsibility of cracking a brandname and identity for their new job portal.
After several rounds we arrived at a catchy name WORXPORT...a portal that has everything to do with work and makes the job of finding matches an easy sport. The graphic of forward and backward arrows forming the letter 'X' connotes the core strength of the company that analyses the future growth potential and the track records of both the employee and the employer who are being brought together.
Digital Spice
A company focused on producing quality video content for the web space had to have a brand identity that telegraphically communicates the business one is into.
Grand World
When a group of well-meaning gentlemen from the health-care industry with global experience decided to start an elder care service in India, we were approached to take on the responsibility of coming up with a suitable brandname and identity.
After discussing over innumerable Google hangout sessions, we arrived at a simple name that would strike a chord with golden agers. 'Grand World' a name that promises a dignified, peaceful and beautiful environment for grandmas and grandpas came into existance. The visual identity indicates the rejuvenation part of the story and extends itself beautifully into merchandise and other stuff that would be in use at the facility.
Mobilous
It's a firm that offers platform for companies/individuals to build mobile apps in a unique way. One of the greatest benefits is one can build apps that work across platforms seamlessly...hence, a chameleon, which is known to adapt easily to its immediate environment.
Wunsch
'Wunsch' boutique is a Germany based boutique specialising in a wide variety of wedding gifts. Anybody who wishes to gift someone who is getting married can visit the site and order anything that they want to gift and in no time Wunsch would organise for it to be gift wrapped and delivered on-time...just like magic.
Sujata
The exercise was to modernise the logo without alienating their loyal customers and dealer-base who were too familiar with the brand's look and feel for close to four decades.
